Strong organization, prioritization and troubleshooting skills while juggling multiple projects.\n\nSolid experience analyzing data to drive insights and decision-making.
\n\nHere’s what you’ll do day-to-day:\n\n\nProvide actionable reporting, analysis, and core metric dashboarding that helps marketing teams improve performance across channels\n\nChampion data literacy within the organization, build actionable data products, and drive adoption rates\n\nWork with the CRO’s leadership team to scope, evaluate, and build executive dashboards, data products, and data pipelines.\n\nAnalyze cross channel data, including email marketing, upsell, retention, ads, customer segments to pinpoint opportunities to increase revenue and margin\n\nProvide analysis and insight on marketing and business development/partner marketing initiatives: campaign performance, channel contributions, attribution analysis, ROI, and performance against budget and forecast\n\nPartner with Business Intelligence and Business teams to build automated dashboards to help business partners and leadership make faster decisions\n\nPartner with Business Intelligence (BI) teams to scope and deliver dashboards using Tableau that enable data driven decision making\n\nEngage cross functionally with Sales and RevOps Excellence to build full funnel views of the prospect journey and strive for one single source of truth\n\n\n\n\nHere’s what we're looking for:\n\n\n5+ years of highly analytical experience, ideally in marketing or business intelligence. \n\nIntense attention to detail, highly focused on quality and accuracy of work product. Candidates should align with our company values, be highly self-motivated to drive results, and have an insatiable desire to learn, grow and solve the business problems they face. You’ll be part of the Revenue Operations Analytics and Forecasting team surrounded by adept complementary partners in marketing, sales, data science, business intelligence, data engineering, finance, and more. You’ll write SQL queries, build reports leveraging Google Sheets and Tableau, and deliver analysis to the final presentation form.
Learn more about our Total Rewards philosophy.\n\nAs the Senior Marketing Analyst at Gusto, you’ll sit in the center of helping us understand the performance of our marketing efforts. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Today, Gusto offices in Denver, San Francisco, and New York serve more than 200,000 businesses nationwide.\n\nOur mission is to create a world where work empowers a better life, and it starts right here at Gusto.
On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools.
\nAbout Gusto\n\nGusto is a modern, online people platform that helps small businesses take care of their teams.